Usually, choosing the color of clothes or the color scheme of the home interior, people do not think about its impact. They do this unknowingly, on the basis of whether they like it or not.
From the point of view of physics, color is the waveform of radiation of various lengths. His perception depends on the physiological characteristics of the person, the emotional state, and on the impact of the environment. The perception of the colors of the "hot" spectrum requires a greater energy consumption of the perceiver.
The colors of the long wave are red, orange and yellow. When looking at them, an instant stimulating effect on the brain occurs, heart rate and breathing become more frequent. These are active colors.
Short-wave "cold" colors, on the contrary, do not require large energy costs. They have a calming effect. When looking at blue, green, blue, the body slows down the metabolic processes.
The colors of men and women are perceived differently. Female eyes have much more stem cells responsible for color perception. Also, the range of perceived colors is wider. Therefore, the average man is less scrupulous when choosing a color.
A small child perceives the color scheme associatively. Bright and light colors, it is always joy and fun, and "ugly" dark ones are angry and boring.
When choosing a color for a particular purpose, you should always take into account age, gender, social status, psychological characteristics and stereotypes.