For a long time, people often thought about the "language of color." It was believed that each color has a special character, affects the human subconscious in different ways, causes certain emotions and reactions. The color that most often appears in front of a person’s eyes can affect his behavior in some situations, push him to choose one or another solution.
Red has long been associated with passion, war, bloodshed. Many revolutions took place under the red banner. Some African tribes applied a frightening red “camouflage” to their faces and bodies before going into battle. Also red color symbolizes greatness and power. For example, emperors wore a purple robe and sat on a red throne.
Black color is used in mourning rituals, symbolizes emptiness, death, misfortune. Black eyes are still considered dangerous, ominous, capable of jinxing an objectionable person. However, in some dry regions of Africa, black is perceived quite the opposite, because dark clouds bring long-awaited rains and coolness.
White color is associated with light and symbolizes kindness, purity, innocence. The white are clothed with the righteous, saints, angels, priests of certain nations. However, this is still an apathetic and unemotional color that absorbs all the rest and is associated with an ice void, death. The Slavs covered the dead with a white shroud.
Yellow is the color of the sun, frozen gold. This is the autumn color of fallen leaves, it lifts the mood, carries a charge of happiness, joy. But it is also the color of disease, powerlessness. For example, it is worth recalling the meaning of the phrase "yellow house". In some Asian peoples, yellow means plague, quarantine.
Blue is a noble color. It is generally accepted that the real nobles and princes have "blue blood". Blue is a symbol of sky, infinity, causes melancholy, dreamy mood. It can mean loyalty and loyalty, chastity and kindness. Among the French, the blue color is associated with fear, and the Slavs gave it gloomy associations with demons and sorrow.
Green means new life, youth, it is the color of fresh grass and leaves. It has a calming effect. For example, in order to relax tired eyes, it is advised to look at something painted in a calm green color.
Currently, the ability of color to act on the human mind is actively used in business, advertising and medicine.