A few decades ago, there was no question of methods for attracting readers to the library. Today, library marketing is gaining momentum, because a modern library can be a real cultural and business center of the city.
Instruction manual
one
Previously, you could come to the library in order to read books, which against the background of the general deficit of the book market was simply irreplaceable for schoolchildren, students and just lovers of reading. Today, interest in libraries has declined significantly. This was influenced by the spread of the Internet, the emergence of electronic books, and the apparent obsolescence of library collections. Therefore, the main task of attracting the reader to the library in its basic concept is the constant increase and optimization of the book fund. The reader should be informed that it is in the library that you can find not only rare and ancient books, but also the most current novelties that you cannot always afford to purchase. Spread the word in accessible ways to let potential readers know about your latest book updates.
But to constantly replenish the fund, the library will never have enough budgetary funds. That is why the development of related services will not only be an excellent source of financial investments, but will also turn the library into a cultural and business center of the city.
2
Any library can be turned into a place where the visitor can spend the whole day, receive various information, communicate and have fun. Based on the available area where you can open units providing related services. The library must have a business center that provides all kinds of services for replication, scanning, the provision of Internet services, assistance in writing essays, etc. Such a center can be combined with a cafe. But if there is a separate room for the cafe, then it can also be made focused on obtaining information. Internet access, a wide range of periodicals, holding creative evenings - all this will attract visitors to your library and bring additional income. In one of the offices you can open language courses, and the existing department of literature in foreign languages will be a good help for students.
3
If the library area is small, make the most of even the available space. Walls can be designed for organizing small exhibitions, halls - for the exhibition of folk art. Reading rooms can be rented out for scientific conferences or meetings with writers.
To implement such programs, hire a public relations specialist who will constantly inform the public about the services and activities of the library, as well as attract additional investments. Be sure to direct part of the funds received from additional services to replenish and optimize the book fund. Purchase of modern literature, electronic catalogs, a bibliography selection service on a specific topic - all this will make visiting the library convenient and necessary for the reader.
note
Be wary of choosing related services. For example, holding a meeting of network marketing representatives is unlikely to create a positive image for the library.
Useful advice
Try to find and provide unique services. Rare book publications, exhibitions of artists known only to a narrow circle of people, the study of rare languages - all this will cause increased interest in your library.
- An article on library marketing.
- readers in the library