“Finally, I’m doing an interesting job!”, “Work allows me to realize my talent, ” - there are hundreds of such reviews on webwriter forums and exchanges. Authors are easy to envy. If they write to order for more than one year and are not tired of the craft, their advice to novice copywriters would probably be useful. But often excellent professionals curse the work, live “from the deadline to the deadline” and dream of a better fate. Customers pay little, they have to sit at the computer all day, there is no time left for creativity. Common situation? These recommendations are for you.
You work in a convenient schedule
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You write only on topics of interest to yourself
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We post and promote your articles on our website
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You get money for reading your articles
1. Do not try to be a terminator
No matter how efficient you are, writing for 12 hours without getting up is a tough test. Several months will pass, and you will cease to cope with such a load. It is possible that due to fatigue it will be difficult to make a couple of proposals. To avoid problems:
- Do not chase the number of orders, raise prices;
- Do not work during the hours allotted for sleep;
- have a weekend without a computer.
How to just recommend
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Do not follow the “terminators of copywriting, ” claiming that they write 40-50 thousand characters daily. Work in a mode that is comfortable for you. If you don’t know how to create dozens of short texts per day, look for a way to increase prices. Learn to write "expert" articles that customers are willing to pay for and find "generous" customers.
2. Set reasonable prices
Work for 20-30 rubles per thousand characters is not worth even a beginner. Literate, including “no frills”, the text is more expensive. If you have not been in the profession for the first year and still take cheap orders, make sure that you have no problems with self-esteem:
- ask on the form of web writers to evaluate your work;
- study the portfolio of specialists who take orders several times more expensive than you.
As practice shows, “greedy” customers find fault with texts more often than “generous” ones. Calculate the minimum cost of services based on the cost of an hour of work. Decide what salary is acceptable for you and divide the number by 160 (the number of "office" working hours per month). For example, with a desired monthly income of 25, 000 rubles, you should earn 156.25 rubles per hour.
To find out the cost of 1 thousand characters, note how much you spend on writing text of this volume. But note: this is a rough calculation. You need to take breaks, spend time on proofreading and typing. And try not to cooperate with customers who write in the ads "texts are simple, in 6 hours you can easily
3. Look for good customers
Use different platforms to search for clients: remote work sites (fl.ru), forums (searchengines.guru), groups in social networks ("Distance. Freelance, remote work" on Vkontakte), exchanges. The latter are bad in that the prices there are often lower than on other resources. Be tricky:
- create a resume on sites that are not completely dedicated to freelance, for example, hh.ru: employers who are not corrupted by low exchange prices often look for employees there;
- look for customers directly: offer services or finished articles to site owners.
Pay attention to filling out profiles and creating a portfolio. The advantage over other web-writers will be given by a business card site on which - in the format of images and links, rather than copies of articles - your work will be posted.
4. Do not work for free.
Copywriter search ads are often given by scammers who are not going to pay for the content. They ask the “candidates” to write a test task for free (sometimes complete a bulk order), and then stop responding to letters. In order not to waste time in vain:
- if you agree to write a test article for free, agree with the customer that he will not use it;
- check if the customer is on the black lists of employers (they are on special sites and in groups of freelancers on social networks).
You should be alerted by an excessively short and general description of the vacancy, the lack of information about the customer on the site, his refusal to request more details about the company. Most often, scammers promise an average salary of 70 rubles per 1000 characters, they suggest writing on women's topics or on tourism.
5. Improve yourself
For web-writers writing product descriptions for online stores, commercial offers, and other texts that require clarity and information richness, the mailing list of Maxim Ilyakhov will be useful. You can subscribe to it on the Glavred service page - glvrd.ru (it is convenient to use it when editing an article). Check out Maximilyahov.ru's blog. Pay attention to the "Tips" section.
Find articles you have written using uniqueness verification programs. In a month or two after the delivery, you will be able to look at the material as a reader, notice the flaws that previously escaped your attention. If you specialize in SEO texts, find out how they are indexed and what positions they occupy in the results.
6. Do not be afraid to talk with the customer
Ask questions before writing the text so that you don’t have to modify it or start from scratch. Remember that the main thing is to write the text that the customer needs, solving his problems, and not "strictly according to the technical requirements" or "the director liked it." If you are sure that the task is set incorrectly - there are too many keywords, the style is incorrect, tell me about it, but explain in reasonably what is wrong and how to fix it.
Do not have time to pass the text - inform the customer. Give him the opportunity to give the task to another copywriter. It is possible that the employer is ready to wait, and the order will remain with you. Having disappeared from the air, you risk losing the client. Even if the article had to be submitted 2 days ago, and you played in silence, disconnected Skype, the phone, did not go to social networks and the mailbox, it is not too late to fix it. You may not even have to explain the reasons for your behavior (but admitting yourself as a social phobia is better than pretending to be dead).
7. Take calm criticism
Do not panic if the customer asks to finalize the text. There is no reason to consider yourself mediocre. Read the article and comments calmly, make corrections. It is advisable to stipulate the number of improvements in advance: if the material does not pass even 3-4 times, continue to "torment" it is inappropriate. Agencies often offer customers conditions: the first 3 improvements are free, the subsequent ones are paid.
8. Do not be distracted
When writing, don’t be distracted: it reduces work efficiency. If you constantly check your mail or look at your watch, it will become difficult for you to concentrate. Do not sit at the computer during the break: reading entertaining articles creates the illusion of relaxation, but does not help restore strength.
9. Drive around
Harvard University professor Jeremy Wolf believes that exercise is the only effective way to improve cognitive abilities. If you find it difficult to concentrate and you forget what it means to “think clearly, ” do exercises. Blood circulation will improve - the brain will work more efficiently. Even ordinary, no-load walks are useful.
Are your muscles sagging by the end of the day, and your back begins to hurt? Do yoga. A good, although quite complex, complex of asanas for beginners was Victor Boyko. Take time to practice every day.